Bytware Takes Home Highest-Scoring Gold ADDY Award
RENO, Nevada—At the recent Northern Nevada ADDY Awards, hosted by the American Advertising Federation and the Advertising Association of Northern Nevada (A2N2), Bytware was awarded the highest-scoring Gold ADDY for trade publication campaign (less than four-color) for the Object Integrity Famous Quotes campaign, which ran in iSeries News UK and Spotlight magazines. The ADDY Awards is the only three-tiered advertising competition in the United States and each year highlights the very best in advertising, marketing, and design. The Northern Nevada ADDY Awards saw nearly 600 entries this year.
Bytware’s Object Integrity Famous Quotes campaign, which took the highest-scoring Gold ADDY in its category, used slightly modified quotes from historical figures and literature to demonstrate how small changes can make a big difference. Promoting Bytware’s Object Integrity Scanning technology, part of StandGuard Anti-Virus, the ads brought attention to the effects that patched programs can have on critical system Objects, digitally-signed by IBM in i5/OS. StandGuard Anti-Virus’s Object Integrity Scanning identifies these changes and alerts iSeries managers of their presence.