RENO, Nevada—The Northern Nevada ADDY Awards were held on Friday, March 4, at Harrah’s Reno Convention Center. Bytware walked away with three Silver ADDY Awards from the American Advertising Federation for its 2004 marketing efforts.

The ADDY Awards is the only three-tiered advertising competition in the United States and each year highlights the very best in advertising, marketing, and design. The Northern Nevada ADDY Awards saw nearly 500 entries this year.

Bytware received a Silver ADDY for its 2004 print ad campaign “Battle Tested. Battle Proven.” which won honors in the 4-color Print Campaign category. Another Silver ADDY was awarded to Bytware in the category of Specialty Advertising Other Merchandise for its Tech Tip Bookmarks, which were distributed at Bytware’s booth at the COMMON and IBM Tech conferences.

Finally, Bytware took another Silver ADDY in Consumer Campaign Flat for its “Get a Clue” game pieces that tie into the Great Security Caper game, a centerpiece of the company’s 2004 marketing campaign. The Great Security Caper can be found at www.houstonrecord.com.