RENO, Nevada—It was announced today that Bytware, Inc., winner of three Silver ADDY Awards in the Northern Nevada competition, has won an additional Silver ADDY at the American Advertising Federation’s District 14 competition. The event took place March 30 - April 1 at South Lake Tahoe, California. Bytware was awarded a District ADDY for its “Get a Clue” game pieces that tie into the Great Security Caper game, a centerpiece of the company’s 2004 marketing campaign. Bytware’s winning work will now compete in the National ADDY competition to be held at the AAF National Conference on June 7 at the Gaylord Opryland Resort in Nashville, Tennessee.

The Great Security Caper is an online mystery game that can be found at www.houstonrecord.com. that offers iSeries users a chance to win an Apple iPod. The deadline for entries is April 29. The “Get a Clue” game pieces were distributed at COMMON during 2004.

The ADDY Awards is the only three-tiered advertising competition in the United States and each year highlights the very best in advertising, marketing, and design. District 14 of the American Advertising Federation includes the Northern California and Northern Nevada markets. The advertising clubs that it serves include: the Ad Club of Silicon Valley; AdMark, the Bay Area Advertising & Marketing Association; the Advertising Association of Northern Nevada; the Fresno Advertising Federation; and the Sacramento Ad Club.

RENO, Nevada—The Northern Nevada ADDY Awards were held on Friday, March 4, at Harrah’s Reno Convention Center. Bytware walked away with three Silver ADDY Awards from the American Advertising Federation for its 2004 marketing efforts.

The ADDY Awards is the only three-tiered advertising competition in the United States and each year highlights the very best in advertising, marketing, and design. The Northern Nevada ADDY Awards saw nearly 500 entries this year.

Bytware received a Silver ADDY for its 2004 print ad campaign “Battle Tested. Battle Proven.” which won honors in the 4-color Print Campaign category. Another Silver ADDY was awarded to Bytware in the category of Specialty Advertising Other Merchandise for its Tech Tip Bookmarks, which were distributed at Bytware’s booth at the COMMON and IBM Tech conferences.

Finally, Bytware took another Silver ADDY in Consumer Campaign Flat for its “Get a Clue” game pieces that tie into the Great Security Caper game, a centerpiece of the company’s 2004 marketing campaign. The Great Security Caper can be found at www.houstonrecord.com.