RENO, Nevada—Bytware, Inc., developer of monitoring, security, and anti-virus solutions for the IBM eServer iSeries, learned today that it has won an International Silver Davey Award from the International Academy of the Visual Arts (IAVA) for its marketing campaign “The Great Security Caper” (www.houstonrecord.com). With over 2,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies, and companies worldwide.

“The Academy judged a remarkable pool of entries characterized by creative excellence, fresh ideas, and great conceptual execution,” noted Linda Day, a director of the IAVA. She added, “On behalf of the entire Academy, we are honored to select such a diverse and accomplished pool of winners.”

The Great Security Caper, a centerpiece of Bytware’s 2004 and 2005 marketing efforts, provided an online mystery game in which readers searched for clues in fictional news articles in an effort to uncover a data thief. The winner was awarded an Apple iPod. Elements of the campaign previously won a number of ADDY Awards from the American Advertising Federation.

Although the Great Security Caper has concluded, the game’s website, “The Houston Record,” and all content is still available at www.houstonrecord.com.

About the Davey Awards
The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including: Sotheby’s Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Passaic Parc, Gershoni, Polo Ralph Lauren, ADWEEK, Alloy, Coach, iNDELIBLE, MTV, Victoria’s Secret, HBO, The Ellen Degeneres Show, Myspace.com, and many others. See www.iavisarts.org for more information.

RENO, Nevada—After a strong rush out of the gates by the Shocker, Judy, and Rachel, the gifted and curious Michael came roaring back to steal the lead, just as he stole customer data from his dad’s company. In the final stages Michael had to hold off a late rally by the Shocker and Rachel to hang on to the victory. Brian and Samuel were both forced to leave the playing field in disgrace after being shunned by voters.

After the basket was emptied and the tribe had spoken, a tearful Michael proudly announced that he was “the world champion of the world.” The other contestants gave each other puzzled looks—wondering what else a “world champ” would be the champion of—but nevertheless offered their congratulations. All except for the Shocker, that is, who remained too shocked to speak for some time after the close of competition. There were also accusation against Bobby for “stuffing the basket,” despite the fact that he only received one first-place vote. An investigation will ensue. Early indications are that he tried to rig the voting remotely using his PDA.

Results by the Numbers
The winner is the ad with the most first-place votes.

Winning Ad: Michael with 22% of the first place votes
1st Runner-up: Tie between the Shocker and Judy, each with 17.1%
2nd Runner-up: Tie between Jennifer and Rachel, each with 12.2%

Other results
Most 2nd-place votes: Michael with 22%
Most 3rd-place votes: David with 20%
Most overall votes: Michael with 18%
1st Runner-up overall votes: the Shocker with 15.5%
2nd Runner-up overall votes: Jennifer with 14%

Full results (total votes)
1. Michael: 18%
2. the Shocker: 15.5%
3. Jennifer: 14%
4. Judy: 13%
5. David: 11.5%
6. Sharon: 9%
7. Rachel: 7.3%
8. Bobby: 5.7%
9. Brian: 3.4% tie / Samuel: 3.4% tie

To view the original ads, please visit the ad voting page.
You can see the winning ad in the December issues of eServer Magazine (iSeries Edition) and iSeries NEWS.

RENO, Nevada—The battle for ad supremacy is heating up! It’s been an exciting year on the island of Bytware, with all sorts of successes and mishaps involving our 10 contestants. Now it’s time for you to cast your vote. Who outsecured, outmonitored, or outperformed all others? Who will be crowned the winner and go on to run in the December issues of iSeries NEWS and IBM eServer magazines? The choice is up to you.

Review the thumbnails below and choose your three favorites from our 2003 ad campaign. To see the original ads, click the thumbnails (ads will open in a new window). The basket is open until Friday, October 17.

Now grab your pen and paper and let’s go!

Michael
“Gifted, Curious, and Home for the Holidays”
Stole customer data using dad’s VPN for his telemarketer buddy.

Judy
“The Saturday of Her Dreams”
Used MessengerPlus to manage the iSeries and make time for family.

Samuel
“There’s Got to be a Better Way”
Centralized control of worldwide systems with MessengerConsole.

Brian
“Secured his System over Lunch”
Implemented security quickly with StandGuard.

Jennifer
“Unexpected Paycut”
Deleted the company’s payroll files while cleaning her computer.

Sharon
“Shelter from the Storm”
Turned to Bytware to keep pace with her fast-growing company.

Bobby
“The Best 5K He Ever Spent”
Implemented MessengerPlus to monitor the iSeries with his PDA.

The Shocker
“I was Shocked”
Corrected audit surprises with the StandGuard Security Suite.

David
“Another Perfect Scan Complete”
Moved to the native virus detection solution, StandGuard Anti-Virus.

Rachel
“How to Manage More With Less”
Simplified management of partitioned systems with MessengerConsole.