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	<title> &#187; marketing</title>
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		<title>Café Bytware COMMON exhibit wins Grand Prize</title>
		<link>http://www.bytware.com/news/2007/07/cafe-bytware-common-exhibit-wins-grand-prize</link>
		<comments>http://www.bytware.com/news/2007/07/cafe-bytware-common-exhibit-wins-grand-prize#comments</comments>
		<pubDate>Mon, 02 Jul 2007 03:59:28 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[awards]]></category>
		<category><![CDATA[common]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[exhibit]]></category>
		<category><![CDATA[liquidlibrary]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://www.bytware.com/v3/news/2007/07/cafe-bytware-common-exhibit-wins-grand-prize</guid>
		<description><![CDATA[We are pleased to announce that our popular Café Bytware exhibit, seen at the Anaheim and Miami conferences, has been awarded the Grand Prize in the 2007 liquidlibrary design competition. The annual competition, sponsored by liquidlibrary and its parent company Jupiterimages, draws numerous entries from around the world each year and selects a single winner [...]]]></description>
			<content:encoded><![CDATA[<p>We are pleased to announce that our popular Café Bytware exhibit, seen at the Anaheim and Miami conferences, has been awarded the Grand Prize in the 2007 liquidlibrary design competition. The annual competition, sponsored by liquidlibrary and its parent company Jupiterimages, draws numerous entries from around the world each year and selects a single winner and four finalists from the field. Catch Café Bytware again in Nashville at the spring 2008 show.</p>
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		<title>Bytware recognized with two Summit Creative Awards</title>
		<link>http://www.bytware.com/news/2007/05/bytware-recognized-with-two-summit-creative-awards</link>
		<comments>http://www.bytware.com/news/2007/05/bytware-recognized-with-two-summit-creative-awards#comments</comments>
		<pubDate>Sun, 06 May 2007 06:42:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<category><![CDATA[summit international awards]]></category>

		<guid isPermaLink="false">http://www.bytware.com/v3/news/2007/05/bytware-recognized-with-two-summit-creative-awards</guid>
		<description><![CDATA[RENO, Nevada—The Summit International Awards has honored Bytware in the 2007 Summit Creative Awards competition. Bytware’s set of iconic product logos received the Bronze Summit Award and the original music composed for Café Bytware’s interactive presentations received the Silver Summit Award. The 2007 winners are shown below.Over the course of fourteen years, the Summit International [...]]]></description>
			<content:encoded><![CDATA[<p>RENO, Nevada—The Summit International Awards has honored Bytware in the 2007 Summit Creative Awards competition. Bytware’s set of iconic product logos received the Bronze Summit Award and the original music composed for Café Bytware’s interactive presentations received the Silver Summit Award. The 2007 winners are shown below.Over the course of fourteen years, the Summit International Awards has established itself as one of the premier arbiters of creative excellence. Using rigorous evaluative criteria and top international judges, this unique competition evaluates work based on the strength of the idea, the quality of execution, and the work’s ability to persuade.</p>
<p>Bytware also received two Summit Creative Awards in 2006 for the Object Integrity Famous Quotes print advertising campaign.</p>
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		<title>Café Bytware COMMON exhibit wins ADDY Award</title>
		<link>http://www.bytware.com/news/2007/03/cafe-bytware-common-exhibit-wins-addy-award</link>
		<comments>http://www.bytware.com/news/2007/03/cafe-bytware-common-exhibit-wins-addy-award#comments</comments>
		<pubDate>Sun, 11 Mar 2007 03:14:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>
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		<guid isPermaLink="false">http://www.bytware.com/v3/news/2007/03/cafe-bytware-common-exhibit-wins-addy-award</guid>
		<description><![CDATA[RENO, Nevada—We are proud to announce that the American Advertising Federation has honored Bytware with the coveted ADDY Award for our COMMON exhibit &#8220;Café Bytware,&#8221; recognizing excellence in design and communication. This marks Bytware&#8217;s 11th ADDY Award. Café Bytware also received an ACE Award from the American Marketing Association in 2006. We thank you for [...]]]></description>
			<content:encoded><![CDATA[<p>RENO, Nevada—We are proud to announce that the American Advertising Federation has honored Bytware with the coveted ADDY Award for our COMMON exhibit &#8220;Café Bytware,&#8221; recognizing excellence in design and communication. This marks Bytware&#8217;s 11th ADDY Award. Café Bytware also received an ACE Award from the American Marketing Association in 2006. We thank you for your support of Café Bytware and invite you to visit us once again in Anaheim!</p>
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		<title>Bytware Takes 10th Annual Webby Awards Honors</title>
		<link>http://www.bytware.com/news/2006/04/bytware-takes-10th-annual-webby-awards-honors</link>
		<comments>http://www.bytware.com/news/2006/04/bytware-takes-10th-annual-webby-awards-honors#comments</comments>
		<pubDate>Wed, 12 Apr 2006 05:47:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>
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		<guid isPermaLink="false">http://www.bytware.com/v3/news/2006/04/bytware-takes-10th-annual-webby-awards-honors</guid>
		<description><![CDATA[RENO, Nevada—Bytware, Inc. (www.bytware.com), developer of security, monitoring, and anti-virus solutions for System i, AIX, and Linux, is pleased to announced that The Webby Awards, the leading international honor for websites, today recognized its special website “The Houston Record” as an Official Honoree, a distinction that recognizes sites exhibiting remarkable achievement. Hailed as the &#8220;Online [...]]]></description>
			<content:encoded><![CDATA[<p>RENO, Nevada—Bytware, Inc. (www.bytware.com), developer of security, monitoring, and anti-virus solutions for System i, AIX, and Linux, is pleased to announced that The Webby Awards, the leading international honor for websites, today recognized its special website “The Houston Record” as an Official Honoree, a distinction that recognizes sites exhibiting remarkable achievement. Hailed as the &#8220;Online Oscars&#8221; by Time Magazine, The Webby Awards are determined by the International Academy of Digital Arts &amp; Sciences, a global organization with a membership that includes musician David Bowie, Internet inventor Vinton Cerf, Naked Chef Jamie Oliver, The Body Shop president Anita Roddick, &#8220;Simpsons&#8221; creator Matt Groening, Real Networks CEO Rob Glaser, and fashion designer Max Azria.</p>
<p>&#8220;The Webby Awards honors the outstanding websites that are setting the standards for the Internet,&#8221; said Tiffany Shlain, founder and ambassador of The Webby Awards. &#8220;The Houston Record’s Official Honoree selection is a testament to the skill, ingenuity, and vision of its creators.&#8221;</p>
<p>The 10th Annual Webby Awards received a record number of entries from over 40 countries and all 50 states. Out of the over 5,500 entries submitted, fewer than 20% received this honor and were deemed Official Honorees.</p>
<p><strong> About The Houston Record</strong><br />
The Houston Record has been a key component of Bytware’s recent marketing efforts, highlighting the dangers of insider data theft in today’s corporate world. The site revolves around a mystery game whose unique combination of security news and creative writing both inform and entertain readers while promoting Bytware’s StandGuard Security Suite and Messenger notification products. The site can be viewed at <a href="http://www.houstonrecord.com" target="_blank">http://www.houstonrecord.com</a>.</p>
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		<title>Bytware Takes Home Highest-Scoring Gold ADDY Award</title>
		<link>http://www.bytware.com/news/2006/03/bytware-takes-home-highest-scoring-gold-addy-award</link>
		<comments>http://www.bytware.com/news/2006/03/bytware-takes-home-highest-scoring-gold-addy-award#comments</comments>
		<pubDate>Sat, 18 Mar 2006 05:49:39 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>
		<category><![CDATA[AAF]]></category>
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		<guid isPermaLink="false">http://www.bytware.com/v3/news/2006/03/bytware-takes-home-highest-scoring-gold-addy-award</guid>
		<description><![CDATA[RENO, Nevada—At the recent Northern Nevada ADDY Awards, hosted by the American Advertising Federation and the Advertising Association of Northern Nevada (A2N2), Bytware was awarded the highest-scoring Gold ADDY for trade publication campaign (less than four-color) for the Object Integrity Famous Quotes campaign, which ran in iSeries News UK and Spotlight magazines. The ADDY Awards [...]]]></description>
			<content:encoded><![CDATA[<p>RENO, Nevada—At the recent Northern Nevada ADDY Awards, hosted by the American Advertising Federation and the Advertising Association of Northern Nevada (A2N2), Bytware was awarded the highest-scoring Gold ADDY for trade publication campaign (less than four-color) for the Object Integrity Famous Quotes campaign, which ran in iSeries News UK and Spotlight magazines. The ADDY Awards is the only three-tiered advertising competition in the United States and each year highlights the very best in advertising, marketing, and design. The Northern Nevada ADDY Awards saw nearly 600 entries this year.</p>
<p>Bytware’s Object Integrity Famous Quotes campaign, which took the highest-scoring Gold ADDY in its category, used slightly modified quotes from historical figures and literature to demonstrate how small changes can make a big difference. Promoting Bytware’s Object Integrity Scanning technology, part of StandGuard Anti-Virus, the ads brought attention to the effects that patched programs can have on critical system Objects, digitally-signed by IBM in i5/OS. StandGuard Anti-Virus’s Object Integrity Scanning identifies these changes and alerts iSeries managers of their presence.</p>
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		<title>Bytware Wins Prestigious International Davey Award</title>
		<link>http://www.bytware.com/news/2005/11/bytware-wins-prestigious-international-davey-award</link>
		<comments>http://www.bytware.com/news/2005/11/bytware-wins-prestigious-international-davey-award#comments</comments>
		<pubDate>Wed, 09 Nov 2005 03:30:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>
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		<category><![CDATA[Davey Award]]></category>
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		<category><![CDATA[great security caper]]></category>
		<category><![CDATA[IAVA]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[the houston record]]></category>

		<guid isPermaLink="false">http://www.bytware.com/v3/news/2005/11/bytware-wins-prestigious-international-davey-award</guid>
		<description><![CDATA[RENO, Nevada—Bytware, Inc., developer of monitoring, security, and anti-virus solutions for the IBM eServer iSeries, learned today that it has won an International Silver Davey Award from the International Academy of the Visual Arts (IAVA) for its marketing campaign “The Great Security Caper” (www.houstonrecord.com). With over 2,000 entries from across the US and around the [...]]]></description>
			<content:encoded><![CDATA[<p>RENO, Nevada—Bytware, Inc., developer of monitoring, security, and anti-virus solutions for the IBM eServer iSeries, learned today that it has won an International Silver Davey Award from the International Academy of the Visual Arts (IAVA) for its marketing campaign “The Great Security Caper” (www.houstonrecord.com). With over 2,000 entries from across the US and around the world, the Davey Awards honors the finest creative work from the best small firms, agencies, and companies worldwide.</p>
<p>&#8220;The Academy judged a remarkable pool of entries characterized by creative excellence, fresh ideas, and great conceptual execution,&#8221; noted Linda Day, a director of the IAVA. She added, &#8220;On behalf of the entire Academy, we are honored to select such a diverse and accomplished pool of winners.&#8221;</p>
<p>The Great Security Caper, a centerpiece of Bytware’s 2004 and 2005 marketing efforts, provided an online mystery game in which readers searched for clues in fictional news articles in an effort to uncover a data thief. The winner was awarded an Apple iPod. Elements of the campaign previously won a number of ADDY Awards from the American Advertising Federation.</p>
<p>Although the Great Security Caper has concluded, the game’s website, “The Houston Record,” and all content is still available at www.houstonrecord.com.</p>
<p><strong>About the Davey Awards</strong><br />
The Davey Awards is judged and overseen by the International Academy of the Visual Arts (IAVA), an invitation-only member-based organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Current IAVA membership represents a &#8220;Who&#8217;s Who&#8221; of acclaimed media, advertising, and marketing firms including: Sotheby’s Institute of Art, Yahoo!, Estee Lauder, Wired, Insight Interactive, The Webby Awards, Passaic Parc, Gershoni, Polo Ralph Lauren, ADWEEK, Alloy, Coach, iNDELIBLE, MTV, Victoria’s Secret, HBO, The Ellen Degeneres Show, Myspace.com, and many others. See www.iavisarts.org for more information.</p>
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		<title>Bytware Wins District ADDY Award for Advertising</title>
		<link>http://www.bytware.com/news/2005/04/bytware-wins-district-addy-award-for-advertising</link>
		<comments>http://www.bytware.com/news/2005/04/bytware-wins-district-addy-award-for-advertising#comments</comments>
		<pubDate>Fri, 15 Apr 2005 03:33:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Company News]]></category>
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		<guid isPermaLink="false">http://www.bytware.com/v3/news/2005/04/bytware-wins-district-addy-award-for-advertising</guid>
		<description><![CDATA[RENO, Nevada—It was announced today that Bytware, Inc., winner of three Silver ADDY Awards in the Northern Nevada competition, has won an additional Silver ADDY at the American Advertising Federation&#8217;s District 14 competition. The event took place March 30 &#8211; April 1 at South Lake Tahoe, California. Bytware was awarded a District ADDY for its [...]]]></description>
			<content:encoded><![CDATA[<p>RENO, Nevada—It was announced today that Bytware, Inc., winner of three Silver ADDY Awards in the Northern Nevada competition, has won an additional Silver ADDY at the American Advertising Federation&#8217;s District 14 competition. The event took place March 30 &#8211; April 1 at South Lake Tahoe, California. Bytware was awarded a District ADDY for its &#8220;Get a Clue&#8221; game pieces that tie into the Great Security Caper game, a centerpiece of the company&#8217;s 2004 marketing campaign. Bytware&#8217;s winning work will now compete in the National ADDY competition to be held at the AAF National Conference on June 7 at the Gaylord Opryland Resort in Nashville, Tennessee.</p>
<p>The Great Security Caper is an online mystery game that can be found at www.houstonrecord.com. that offers iSeries users a chance to win an Apple iPod. The deadline for entries is April 29. The &#8220;Get a Clue&#8221; game pieces were distributed at COMMON during 2004.</p>
<p>The ADDY Awards is the only three-tiered advertising competition in the United States and each year highlights the very best in advertising, marketing, and design. District 14 of the American Advertising Federation includes the Northern California and Northern Nevada markets. The advertising clubs that it serves include: the Ad Club of Silicon Valley; AdMark, the Bay Area Advertising &amp; Marketing Association; the Advertising Association of Northern Nevada; the Fresno Advertising Federation; and the Sacramento Ad Club.</p>
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		<title>Bytware Receives Three Advertising Awards from the AAF</title>
		<link>http://www.bytware.com/news/2005/03/bytware-receives-three-advertising-awards-from-the-aaf</link>
		<comments>http://www.bytware.com/news/2005/03/bytware-receives-three-advertising-awards-from-the-aaf#comments</comments>
		<pubDate>Tue, 08 Mar 2005 03:12:24 +0000</pubDate>
		<dc:creator>admin</dc:creator>
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		<guid isPermaLink="false">http://www.bytware.com/v3/news/2005/03/bytware-receives-three-advertising-awards-from-the-aaf</guid>
		<description><![CDATA[RENO, Nevada—The Northern Nevada ADDY Awards were held on Friday, March 4, at Harrah’s Reno Convention Center. Bytware walked away with three Silver ADDY Awards from the American Advertising Federation for its 2004 marketing efforts.
The ADDY Awards is the only three-tiered advertising competition in the United States and each year highlights the very best in [...]]]></description>
			<content:encoded><![CDATA[<p>RENO, Nevada—The Northern Nevada ADDY Awards were held on Friday, March 4, at Harrah’s Reno Convention Center. Bytware walked away with three Silver ADDY Awards from the American Advertising Federation for its 2004 marketing efforts.</p>
<p>The ADDY Awards is the only three-tiered advertising competition in the United States and each year highlights the very best in advertising, marketing, and design. The Northern Nevada ADDY Awards saw nearly 500 entries this year.</p>
<p>Bytware received a Silver ADDY for its 2004 print ad campaign “Battle Tested. Battle Proven.” which won honors in the 4-color Print Campaign category. Another Silver ADDY was awarded to Bytware in the category of Specialty Advertising Other Merchandise for its Tech Tip Bookmarks, which were distributed at Bytware’s booth at the COMMON and IBM Tech conferences.</p>
<p>Finally, Bytware took another Silver ADDY in Consumer Campaign Flat for its “Get a Clue” game pieces that tie into the Great Security Caper game, a centerpiece of the company’s 2004 marketing campaign. The Great Security Caper can be found at www.houstonrecord.com.</p>
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